{"id":2668,"date":"2022-02-25T13:53:56","date_gmt":"2022-02-25T12:53:56","guid":{"rendered":"https:\/\/sparkpoint.eu\/dont\/"},"modified":"2025-08-14T13:35:13","modified_gmt":"2025-08-14T11:35:13","slug":"dont","status":"publish","type":"page","link":"https:\/\/sparkpoint.eu\/en\/dont\/","title":{"rendered":"Don&#8217;t"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;2117.9px&#8221; custom_padding=&#8221;35px||11px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||44px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;N Haas Grotesk 65md||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;42px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"p1\">Now you have done it,<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;31px&#8221; header_2_letter_spacing=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>even though it said &#8220;don&#8217;t&#8221;!<\/h2>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Haas Reg||||||||&#8221; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;0.5px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Hass Med||||||||&#8221; header_font_size=&#8221;23px&#8221; header_2_font=&#8221;Hass Med||||||||&#8221; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;0.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|12px||12px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This shows how easy it is to motivate people to do what you want.<\/p>\n<p>And that&#8217;s what conversations, speeches, presentations, videos and interviews are all about.<\/p>\n<p>As a speaker or presenter, you have a very specific intention: you want your audience to do something: buy your product, commission a service, share your opinion, be motivated, be persuaded by your views, invest in your company, promote you, and so on.<\/p>\n<p>For you, this means that if you want to give a really good speech and a convincing presentation, you need to grab your audience&#8217;s attention quickly and then keep it. The means to do this are simple. You saw that for yourself, because your curiosity was stronger than the request &#8220;don&#8217;t&#8221;.<\/p>\n<p>A Sparkpoint training shows you how to do this. Take a look at our great <a href=\"https:\/\/sparkpoint.eu\/en\/trainings\/\" target=\"_blank\" rel=\"noopener\">offer<\/a>. Your audience will thank you! And you will thank your audience when they do what you expect them to do.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_image src=&#8221;https:\/\/sparkpoint.eu\/wp-content\/uploads\/2022\/08\/Praesentationstraining-Sparkpoint.jpg&#8221; title_text=&#8221;Sparkpoint presentation training&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Hass Med||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;42px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 class=\"p1\">It does not get easier<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Haas Reg||||||||&#8221; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;0.5px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Hass Med||||||||&#8221; header_font_size=&#8221;23px&#8221; header_2_font=&#8221;Hass Med||||||||&#8221; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;0.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|12px||12px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p3\">People&#8217;s attention spans are getting shorter &#8211; and this poses particular challenges for speakers and presenters.<\/p>\n<p class=\"p1\">As a <b>speaker<\/b> or <b>presenter<\/b>, you need the <b>attention<\/b> and time of your audience. Sure. After all, you want something from the people who (initially) listen to you. And nothing is more difficult today than getting people&#8217;s attention and time.<\/p>\n<p class=\"p1\">You probably know it from situations where you sat in the audience. For the most part, I&#8217;m sure you&#8217;re listening attentively. But sometimes &#8211; when the presentation is anything but exciting &#8211; you think about what else you need to do, you plan the evening, and sometimes you might just build castles in the air. That&#8217;s a shame for the speaker &#8211; and wasted time for you.<\/p>\n<p class=\"p1\">It is not getting any easier to attract and retain attention. Microsoft regularly determines how people&#8217;s attention spans develop, among other things. These studies confirm what you may already have thought: People&#8217;s ability and willingness to concentrate on something is continuously decreasing. And since 2015 (!) it has been official that we humans have a shorter attention span than goldfish<a href=\"https:\/\/de.scribd.com\/document\/265348695\/Microsoft-Attention-Spans-Research-Report\" target=\"_blank\" rel=\"noopener\">( you can find the studyhere <\/a>).<\/p>\n<p class=\"p1\">Take a look at the <b>Tagesschau<\/b>, for example: The reports there are much shorter today and the cuts are much faster than five or ten years ago.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/sparkpoint.eu\/wp-content\/uploads\/2022\/08\/Resonanzkraft-Tagesschau_Logo_2015.svg.png&#8221; title_text=&#8221;Resonance power Tagesschau_Logo_2015.svg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Haas Reg||||||||&#8221; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;0.5px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Hass Med||||||||&#8221; header_font_size=&#8221;23px&#8221; header_2_font=&#8221;Hass Med||||||||&#8221; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;0.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|12px||12px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Another example: Have you ever seen a James Bond movie from the 70s? Today, you almost fall asleep even during the chase scenes, which were considered revolutionary at the time.<\/p>\n<p class=\"p3\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sparkpoint.eu\/wp-content\/uploads\/2022\/08\/Praesentationstrainings-007-James-Bond-Logo.svg.png&#8221; title_text=&#8221;Presentation Training 007 James Bond Logo.svg&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Haas Reg||||||||&#8221; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;0.5px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Hass Med||||||||&#8221; header_font_size=&#8221;23px&#8221; header_2_font=&#8221;Hass Med||||||||&#8221; header_2_font_size=&#8221;18px&#8221; header_2_letter_spacing=&#8221;0.5px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;|12px||12px|false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Accordingly, the demands on presentations and speeches are increasing. For you, this means that if you want to give a really good speech and a convincing presentation, you need to attract and hold the attention of your audience. The means to do this are simple. And there are many. Curiosity is one of them.<\/p>\n<p class=\"p1\">A <a href=\"https:\/\/sparkpoint.eu\/en\/trainings\/\">SPARKPOINT training course<\/a> shows you how to do this.<\/p>\n<p class=\"p3\">[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||8px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sparkpoint.eu\/wp-content\/uploads\/2023\/11\/018DB0C5-C102-4BF5-99ED-2ED4878F8338-scaled.webp&#8221; title_text=&#8221;018DB0C5-C102-4BF5-99ED-2ED4878F8338&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;41%&#8221; max_width=&#8221;36%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#efefef&#8221; global_colors_info=&#8221;{}&#8221; custom_padding=&#8221;26px||0px|||&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Please do: Click here for the SPARKPOINT offer<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/media-training\/\" target=\"_blank\" rel=\"noopener\">Media training<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/presentation-training\/\" target=\"_blank\" rel=\"noopener\">Presentation training<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/tv-training\/\" target=\"_blank\" rel=\"noopener\">TV Training<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/video-training\/\" target=\"_blank\" rel=\"noopener\">Video training<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/press-conference-coaching\/\" target=\"_blank\" rel=\"noopener\">Press conference preparation<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/100-days\/\" target=\"_blank\" rel=\"noopener\">Preparing for the first 100 days  <\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/ma-presentation-training\/\" target=\"_blank\" rel=\"noopener\">M&amp;A presentation training<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/ipo-coaching\/\" target=\"_blank\" rel=\"noopener\">IPO coaching<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/professional-conversation\/\" target=\"_blank\" rel=\"noopener\">Professional communication<\/a><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/sparkpoint.eu\/en\/negotiate-professionally\/\" target=\"_blank\" rel=\"noopener\">Negotiate professionally<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;20px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/talk-show-training\/\"><\/a><a href=\"https:\/\/sparkpoint.eu\/en\/speech-training\/\" target=\"_blank\" rel=\"noopener\">Speech and voice training<\/a><a href=\"https:\/\/sparkpoint.eu\/en\/talk-show-training\/\"><\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/talk-show-training\/\" target=\"_blank\" rel=\"noopener\">Talk show training<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/crisis-communication-training\/\" target=\"_blank\" rel=\"noopener\">Crisis training<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/prepare-panel-discussion\/\" target=\"_blank\" rel=\"noopener\">Prepare panel discussion<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/speaker-training-2\/\" target=\"_blank\" rel=\"noopener\">Speaker training<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/pitch-training\/\" target=\"_blank\" rel=\"noopener\">Pitch training<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/ted-talk-coaching\/\" target=\"_blank\" rel=\"noopener\">TED Talk preparation<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/present-like-steve-jobs\/\" target=\"_blank\" rel=\"noopener\">Present like Steve Jobs<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/appearance-at-works-meetings\/\" target=\"_blank\" rel=\"noopener\">Presenting to the works council<\/a><\/p>\n<p><a href=\"https:\/\/sparkpoint.eu\/en\/storytelling\/\" target=\"_blank\" rel=\"noopener\">Storytelling workshop<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now you have done it,even though it said &#8220;don&#8217;t&#8221;!This shows how easy it is to motivate people to do what you want. And that&#8217;s what conversations, speeches, presentations, videos and interviews are all about. As a speaker or presenter, you have a very specific intention: you want your audience to do something: buy your product, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2668","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/pages\/2668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/comments?post=2668"}],"version-history":[{"count":47,"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/pages\/2668\/revisions"}],"predecessor-version":[{"id":8050,"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/pages\/2668\/revisions\/8050"}],"wp:attachment":[{"href":"https:\/\/sparkpoint.eu\/en\/wp-json\/wp\/v2\/media?parent=2668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}