You first have to dare to do that: to present in a StarTrek costume. Chapeau! The viewer becomes curious, has fun! And very importantly, the message is likely to land successfully.<\/p>\n
The example shows that it doesn’t always have to be deadly serious to get a message across convincingly. It also shows that the competition for attention (and messages) is getting tougher. It shows, moreover, that presentations for particularly important events must be well prepared – well in the sense of successfully conveying a message; not well in the sense of being 100% grammatically correct.<\/p>\n