Generally, there are three types of questions:
- Those you want to answer.
- Those you don’t want to answer.
- Those that don’t belong here.
As not answering a question is often more difficult than answering it, here is my comprehensive list of giving an answer – but not nescessarily answering the question:
- Ignore the question
- Acknowlede the question without answering it
- Questioning the question
- Requesting more explanation
- Bouncing the question back: ‘Explain to me …’
- Attacking the question
- The question does not address the key topic under discussion
- The question is hypothetical or speculative
- The question is based on a faulty premise
- The question is not facutal accurate
- The question contains a quote that has been taken out of context
- The question is offensive
- Refuse to answer
- Because you cannot answer
- Because you do not want to answer
- ‘I can’t speak for someone else’
- Delaying the answer (‘You will have to wait and see’)
- Claiming ignorance
- Referring to policy
- Providing an incomplete answer
- Starting an answer but not finishing it (interrupting yourself)
- Providing a „negative“ answer: the politician says what is not going to happen instead of what is going to happen
- Repeating the answer to another question
- Saying or implying that the question has already been answered
- ‘Excusing’ yourself: (‘Excuse me, but…’)
- Taking the question literally
However, the real deal is the real practice. As you don’t learn to swim by pure theory, you need practice to be a proficient „question-answerer“. And for the same reason you won’t jump in deep water before being able to swim alone, do a media training to get the practice. Our approach is fully practice oriented. This is why our trainees love it!
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