“I came, I saw, I conquered” – Caesar

Rhetoric training means more than just fine words. It means reaching people. Moving listeners. Anchoring messages. This is precisely the aim of Sparkpoint rhetoric training for executives, managers and entrepreneurs.

Caesar already knew how to do it: “Veni, vidi, vici.” Three words that have endured for over 2000 years. We encounter the power of the “magic three” everywhere: in company names such as BMW, SAP or DHL, in slogans such as “Just do it” from Nike or “Vorsprung durch Technik” from Audi. Politicians also fall back on this structure because it works, because it sticks. Hillary Clinton once said: “We came, we saw, he died.” Coincidence? Certainly not.

There is much speculation as to exactly why this three-way structure works so well. But there is only one thing that counts for your next rhetoric training: you can use these mechanisms in a targeted way to make your speeches, presentations and conversations more effective. In our public speaking training, you will learn how to consciously use these and many other techniques.

Rhetoric works – even unconsciously

Take the following example:

What color is snow?
What color are clouds?
What color is flour?
What color is a doctor’s coat?
And what does the cow drink?

You may have spontaneously answered “milk”. The phenomenon behind this is called “priming” – a psychological effect that we take up in our rhetoric training and teach in an application-oriented way. This is because you can use simple rhetorical tools to specifically control your audience’s perception. Nobel Prize winner Daniel Kahneman, whose research we draw on, describes these mechanisms impressively. In our training, we translate these findings specifically for the needs of managers and decision-makers.

Rhetoric training for your everyday life

You don’t just need good public speaking skills on big stages or in presentations. Professional public speaking training improves all your communication: in customer meetings, negotiations, small talk, emails, video conferences or critical meetings with your team. If you master the principles of rhetoric, you will communicate more purposefully, confidently and successfully in every situation.

The rhetoric success code for managers

Since Aristotle and Cicero, we have known that rhetoric is a craft. And a craft can be learned. In Sparkpoint rhetoric training, we combine proven techniques with the latest findings from neuroscience, psychology and communication research. The result is a tried-and-tested set of tools for modern leadership communication.

As in music: the Max Martin effect of rhetoric

Swedish music producer Max Martin has produced countless chart hits worldwide. He understands how melodies have to be constructed in order to reach people. Rhetoric works in a similar way. Those who know how communication must be “composed” are heard and remembered. In Sparkpoint rhetoric training, you develop your own “rhetoric sound” that suits your personality – convincing, credible and sustainably effective.

Sparkpoint rhetoric training: Tailor-made for your impact

Our rhetoric training is aimed at leaders who want more than just techniques. We work individually, practically and interactively. Role plays, video analyses, feedback loops and concrete conversation simulations ensure that you not only understand your rhetorical impact, but also improve it immediately.

What are you waiting for? Take the next step and become your own rhetoric Max Martin. We will accompany you.