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Only facts are not enough

Emotions

Even with a great stack of facts, they won’t necessarily convince your audience. Because it’s not the information alone that is relevant to your audience, but the emotional impact of that information. What this means for you is: use facts – but...

Emotions are controllable

Emotions

Emotions are the basis for our actions. If we want to move people to do something with a speech or a presentation, we have to appeal to their emotions. Therefore, it is important to understand emotions. The U.S. scientist explains a new view of what emotions are:...