This deserves an Oscar: the way Vattenfall presented the virtual press conference on the sale of their lignite division.

A Swedish company faces the press on a topic where not all of the relevant press is on hand. In fact, not only the Swedish press was interested in the transaction, but also the German and Czech press.

It was really excellently done: everyone could ask questions, the direction and moderation was absolutely professional, the management sat (more or less) relaxed on bar stools and everyone could follow the presentation slides well. Everything made a very open and transparent impression.

Take a look for yourself. Here are some screenshots: