Examples from practice, PR, Present virtually |
This deserves an Oscar: the way Vattenfall presented the virtual press conference on the sale of their lignite division. A Swedish company faces the press on a topic where not all of the relevant press is on hand. In fact, not only the Swedish press was interested in...
Conversational, Examples from practice, News |
Tonight’s TV duel between Clinton and Trump shows again how important psychology is, especially in TV debates. Psychological warfare is part of the election campaign. Here are two examples: The Clinton team was said to have invited Trump’s billionaire...
CEO Communication, Examples from practice, PR |
I have seen it very often that managers prepare their presentation in the following way: you take the last current version of the PowerPoint document that is closest in content, remove some slides and add a few. Then adjust the title, date and location on the...
Conversational, Examples from practice, News |
… this is the headline of the article in the FAZ of 26.9.2016 announcing the TV duel between Hillary Clinton and Donald Trump. A really interesting proposal is described by the editor Andreas Ross: “… experts once again explain to Americans how they...
Conversational, Examples from practice, News |
Loosely based on Rudi Carell, I say, “You can only pull good lines out of your sleeve if you’ve put them in beforehand.” Hillary Clinton had a few aces up her sleeve in last night’s TV duel with Donald Trump. So across the board, she got better...
Examples from practice, Great speeches, Messages |
I thought it was really great how the head of Sky Deutschland, Carsten Schmidt, presented last night. Above all, I found it very remarkable how he made sure that his main message got through: It was an event in Düsseldorf that was aimed at several hundred people,...
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