Examples from practice, PR, Present virtually
This deserves an Oscar: the way Vattenfall presented the virtual press conference on the sale of their lignite division. A Swedish company faces the press on a topic where not all of the relevant press is on hand. In fact, not only the Swedish press was interested in...
Conversational, Examples from practice, News
Tonight’s TV duel between Clinton and Trump shows again how important psychology is, especially in TV debates. Psychological warfare is part of the election campaign. Here are two examples: The Clinton team was said to have invited Trump’s billionaire...
CEO Communication, Examples from practice, PR
I have seen it very often that managers prepare their presentation in the following way: you take the last current version of the PowerPoint document that is closest in content, remove some slides and add a few. Then adjust the title, date and location on the...
Conversational, Examples from practice, News
… this is the headline of the article in the FAZ of 26.9.2016 announcing the TV duel between Hillary Clinton and Donald Trump. A really interesting proposal is described by the editor Andreas Ross: “… experts once again explain to Americans how they...
Conversational, Examples from practice, News
Loosely based on Rudi Carell, I say, “You can only pull good lines out of your sleeve if you’ve put them in beforehand.” Hillary Clinton had a few aces up her sleeve in last night’s TV duel with Donald Trump. So across the board, she got better...
Effect on stage, Examples from practice, PR
“A picture is worth a thousandwords” is a terribly trite saying. Nevertheless, the symbolism of the white shirts for the peace agreement in Colombia is a nice and effective idea. It has real RESONANCE POWER.
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