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Priming: Positive feelings with warm coffee

Manipulation (influencing) | 0 comments

This is an experiment by a psychology professor who now teaches at Yale. Participants were asked to assess whether or not a person would be hired. There were two groups: one held a warm cup for a short time before the assessment, and the other held a cup of ice-cold...

All about framing – including many examples (thanks ARD)

Manipulation (influencing) | 0 comments

I often ask myself what I pay the television and radio license fees (formerly GEZ) for. As a passionate communicator and rhetoric fan and trainer, I know as of today that the money was fantastically invested. Thank you for this expert opinion. Thank you for these...

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