This is an experiment by a psychology professor who now teaches at Yale. Participants were asked to assess whether or not a person would be hired. There were two groups: one held a warm cup for a short time before the assessment, and the other held a cup of ice-cold drink.

The result: participants who held a warm cup were more positive toward the applicant than those who held the cold cup.

There are countless ways to prime people and steer their decision making in a certain direction. You can also use this priming effect for your lectures, speeches conversations and presentations. Read more here.