Examples from practice, PR, Present virtually
This deserves an Oscar: the way Vattenfall presented the virtual press conference on the sale of their lignite division. A Swedish company faces the press on a topic where not all of the relevant press is on hand. In fact, not only the Swedish press was interested in...
CEO Communication, Examples from practice, PR
I have seen it very often that managers prepare their presentation in the following way: you take the last current version of the PowerPoint document that is closest in content, remove some slides and add a few. Then adjust the title, date and location on the...
Effect on stage, Examples from practice, PR
“A picture is worth a thousandwords” is a terribly trite saying. Nevertheless, the symbolism of the white shirts for the peace agreement in Colombia is a nice and effective idea. It has real RESONANCE POWER.
CEO Communication, Examples from practice, PR
Great idea. Great implemented! An unprepared CEO interview by a non-motor-and-non-business journalist with BMW CEO Harald Krüger. Very convincing!
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