Our mission: successful presentations and speeches
Our competence: presentation trainings, rhetoric trainings professional conversation and media trainings
Our The goal is that executives, entrepreneurs, Boards, directors, managers and communicators communicate better and more confidently. With customers, employees, media, business partners, committees, elected officials, investors and analysts. On stage, in front of the webcam, at the table, in front of the camera, behind the lectern, with or without microphone, directly and live or “on tape”.
The driving force behind Resonanzkraft is the inspiring competence of the Resonanzkraft rhetoric and media trainers. The platform originates from an idea of Christof Schramm, who in more than 20 years of communications work has been able to convince many companies, boards of directors, executives, managers and profiled has successfully supported entrepreneurial personalities. This also includes numerous capital market-related projects – including the majority of the largest IPOs in Germany and important corporate takeovers.
A revival experience for necessity of
presentation
– and
media training
was for Christof Schramm dhe Deutsche Telekom IPO in 1996 – the largest IPO in Europe to date. It had to be a success. The best consultants were on board. Management and communicators were under immense pressure to succeed: one wrong word in the media would have destroyed values. Every presentation to investors, analysts and the media had to sit in order to sell 713 million shares and achieve the planned proceeds of 20 billion DM. The dramatic thing was that the CEO and CFO did not have a second chance, because an IPO is all or nothing. Either enough shares are subscribed or the IPO does not take place. Especially in such situations, it is important that not only the facts are right – i.e. the figures, story and strategy, but also the soft skills – i.e. the persuasiveness of the management.
After many more IPOs with proceeds in the billions and completed M&A projects, the first concept for a practice-proven and promising training program was ready. It has been improved over time so that today you can acquire the best of over 20 years of experience in the shortest possible time in one training.