Clear language, Examples from practice, Great speeches
On the occasion of Roman Herzog’s death, the FAZ wrote today: “… The office of the Federal President means that you have to make many speeches and yet usually only one of them is remembered. When it goes well. Roman Herzog gave this speech in Berlin...
Clear language, Power of images
Here’s a great example of metaphors in everyday business. Martin-Niels Däfler is Professor of Communication. He recently published a study that found nearly two-thirds of workers are dissatisfied with their jobs. More than one in three do not feel properly...
Clear language, Power of images
Today in the Handelsblatt: five quotes from the Handelsblatt event “Banken in Umbruch”. What soundbite sticks with you? Yes; exactly that. It catches best. Think about why that is. Or call me: 0170 8589 170 – Christof Schramm. “The ECB now...
Clear language, Inaugural speeches, Speeches
I found this on Wikipedia and copied it here in excerpts. It’s a great overview of political catchphrases. The word “catchphrase” in itself is great and unfortunately has no catchy translation. “Buzzword” would be it officially. But a...
Clear language, Great speeches, Power of images
Really awesome, with what fervor, she argues. Clear messages, clear language, concrete examples. Communication skills at all levels. 10/10.
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