I found this on Wikipedia and copied it here in excerpts. It’s a great overview of political catchphrases.

The word “catchphrase” in itself is great and unfortunately has no catchy translation. “Buzzword” would be it officially. But a “phrase” that “catcht” I find much more catchy.

Source: Wikipedia





1990s[edit source]

21st-century[edit source]

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  • “Go to the YouTube,” used by Bernie Sanders in a debate against Joe Biden to encourage viewers to watch footage of Biden calling for cuts to Social Security on the Senate floor, which Biden had repeatedly denied. The phrase was both embraced and mocked online, with supporters of Sanders adopting it.
  • “That woman from Michigan,” used by Donald Trump in an attack against Michigan Governor Gretchen Whitmer over her handling of the 2020 coronavirus pandemic in Michigan. The phrase was adopted by many of the governor’s supporters, as well as the governor herself.


Inaugural Address of John F. Kennedy 1961.

Inaugural address by Bill Clinton on January 20, 1993.

Inaugural address by Barack Obama in 2009.

Here is a list of inaugural speeches by U.S. presidents: here.

The Avalon Project at Yale University maintains the texts of all inaugural addresses of U.S. presidents from George Washington (1789) to Barack Obama (2009). Oddly enough, Donald Trump’s inaugural address is not yet listed there.

An analysis of US inaugural speeches is available for download here: History as Salvation History in the Inaugural Addresses of U.S. Presidents .