Dear Alfa Romeo Germany – this is no way to communicate with customers!

On the subject of communication skills in communicating with customers:

I do have a passion for Alfa Romeo and have driven various Alfas over a period of more than 18 years. Therefore, I wish this brand only the best.

But what fluttered today in the mailbox makes me worried! Take a look at this promotional letter from FCA (Fiat Chrysler Automobiles).

1. No personal salutation. They know who I am.

1. No relevance. They know my car.
2. No concrete offer. They must have something on offer.

1. No sender. No signature. Don’t they have anyone who can write.

I won’t even mention the formatting errors.

No, Alfa. That’s not going to work. These 70 cents postage they could have really saved.

P.S. Contact VEACT from Munich. They professionalize your dialog communication with very modern tools. No one in Germany does it more modernly! Just click here: veact.net