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Real resonance: how the Sky boss makes sure his message gets across

Examples from practice, Great speeches, Messages

I thought it was really great how the head of Sky Deutschland, Carsten Schmidt, presented last night. Above all, I found it very remarkable how he made sure that his main message got through: It was an event in Düsseldorf that was aimed at several hundred people,...

Dear Alfa Romeo Germany – this is no way to communicate with customers!

Examples from practice, Messages

On the subject of communication skills in communicating with customers: I do have a passion for Alfa Romeo and have driven various Alfas over a period of more than 18 years. Therefore, I wish this brand only the best. But what fluttered today in the mailbox makes me...

No training required: read 40 business reports in 2 minutes

Messages, Simplicity

Here’s how to do it: https://qz.com/970544/how-to-read-40-corporate-earnings-reports-in-two-minutes/?preview_id=970544

Soundbite example – Foreign Minister Maas on travel warnings

Messages

Nice soundbite from the Secretary of State. There is a high probability that it will be adopted by editors. Fancy some great soundbites and a professional approach to media and journalists? Click here for media training – or here.

Messages – old and yet young

Messages

These messages are more than 50 years old and come from the 1969 inaugural speech of Gustav Heinemann (the third President of Germany). They are universal messages that have lost nothing of their relevance. Think about what that means for your messages. “Ladies...

Real resonance: how the Sky boss makes sure his message gets across

Dear Alfa Romeo Germany – this is no way to communicate with customers!

No training required: read 40 business reports in 2 minutes

Soundbite example – Foreign Minister Maas on travel warnings

Messages – old and yet young

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