On the subject of communication skills in communicating with customers:

I do have a passion for Alfa Romeo and have driven various Alfas over a period of more than 18 years. Therefore, I wish this brand only the best.

But what fluttered today in the mailbox makes me worried! Take a look at this promotional letter from FCA (Fiat Chrysler Automobiles).

  1. No personal salutation. They know who I am.
  1. No relevance. They know my car.
  2. No concrete offer. They must have something on offer.
  1. No sender. No signature. Don’t they have anyone who can write.

I won’t even mention the formatting errors.

No, Alfa. That’s not going to work. These 70 cents postage they could have really saved.


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