“We want to announce the opening date this year. The prerequisite is agreement with all companies, including in commercial terms, and the active involvement of major companies in particular, such as Rom, Caverion, Bosch and Siemens,” BER CEO Lütke Daldrup told FAZ in Berlin.

There is apparently no (external) pressure to make the announcement now. In doing so, he is putting himself under public pressure without need. If he doesn’t make it this year with the announcement, he won’t have achieved his goal. Even if he is already increasing the pressure on the contractors – he has the responsibility.

From a PR perspective, that’s not smart (from an external perspective).

Have a nice weekend!