Here’s an example: I’m going to tell you a little story, and I’ll stake my life that you’ll never forget it.

Have you ever been to IKEA? These huge, bright furniture stores in friendly blue and yellow. Where they can see a newly decorated room every few meters; try out everything, touch everything, sit or lie down anywhere. Everywhere you see families with children and it screams and shrieks from every corner. Wonderful fun for children. But, there is no place where so many children disappear as in an IKEA store. Did you know that?

This story shows how “sticky” stories can be. Even if it is complete nonsense and its distribution is legally pursued by IKEA.