How to successfully maximize the proceeds of the sale? Yes, exactly; with a story. Ebay is full of them. Just think of the Pope Golf. Another nice example is this stripped-down Opel Tigra with 183,000 kilometers on the speedometer and a corresponding age. The seller...
Here’s an example: I’m going to tell you a little story, and I’ll stake my life that you’ll never forget it. Have you ever been to IKEA? These huge, bright furniture stores in friendly blue and yellow. Where they can see a newly decorated room...
People love stories because they are full of experiences that we identify with. Here is a story that employees of a bank tell each other to this day: It happened in one of the company’s ordinary bank branches. The glass entrance door was always slightly smeared....
It is already particularly remarkable that Hans Magnus Enzensberger uses the English word “story” in an essay in Der Spiegel in 1957 to explain the presentation form of Spiegel stories. “In fact, SPIEGEL is by no means a news paper. Rather, its...
The FAZ describes how nationalist rhetoric works in an article about the Turkish chauvinist Devlet Bahceli on November 9, 2016. “In his speeches, he resorts to a classic narrative of nationalism even more radically and unthinkingly than other leaders of the...
People love stories because they are full of people, adventures, and experiences; people, adventures, and experiences that we can relate to. Our brains are hardwired to learn by observing others. Stories allow us to learn in a simple and clear way, especially in a...
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