How to successfully maximize the proceeds of the sale?

Yes, exactly; with a story. Ebay is full of them. Just think of the Pope Golf. Another nice example is this stripped-down Opel Tigra with 183,000 kilometers on the speedometer and a corresponding age. The seller himself had paid only 2,300 euros for the car. The last bid was 55,750 euros. The seller was just an ordinary person – not a celebrity. The only difference: he went the extra mile and took the trouble to write a detailed and charming story about this car (keyword “storytelling“).

What came out of it you can see on the screenshot. The auction went viral and the incredible happened: many people bid on the car.

That is the power of stories. That’s the power of storytelling.