Advice for a good speaker (Kurt Tucholksy)
Last weeks we had the advice for a bad speaker from Kurt Tucholsky. Today follows the - much shorter - advice for a good speaker. Main sets. Main sets. Main sets. Clear disposition in the head - as little as possible on paper. Facts, or appeal to emotion. Slingshot or...
Michelle Obama’s speech at the 2020 DNC
Good evening, everyone. It's a hard time, and everyone's feeling it in different ways. And I know a lot of folks are reluctant to tune into a political convention right now or to politics in general. Believe me, I get that. But I am here tonight because I love this...
Advice for a bad speaker (Tucholsky)
What Kurt Tucholsky imparts in this advice for a bad speaker is fantastic rhetoric training. It really only takes three things to become a really good speaker: Practice, practice, practice. Advice for a bad speaker Never start at the beginning, always start three...
Changes: Tie compulsory – men topless
Tie compulsory theme The knot has been broken: not always, but more and more often, company bosses are doing without a tie. This is true even for top bankers. It's just a small thing - but one that shows how much the financial industry is changing, too. Once upon a...
Changes: Soccer World Cup 2018
That the world is changing and the importance of China is growing was also shown by the World Cup. Large advertisements of Chinese companies were visible on the boards of each game. Wanda here. Hisense.
Soundbite example – Foreign Minister Maas on travel warnings
Nice soundbite from the Secretary of State. There is a high probability that it will be adopted by editors. Fancy some great soundbites and a professional approach to media and journalists? Click here for media training - or here.
Priming: Positive feelings with warm coffee
This is an experiment by a psychology professor who now teaches at Yale. Participants were asked to assess whether or not a person would be hired. There were two groups: one held a warm cup for a short time before the assessment, and the other held a cup of ice-cold...
Fake interview with Ursula von der Leyen
The Qatari newspaper, "al Sharq" had published an interview with Defense Minister Ursula von der Leyen last weekend, but it had never taken place and was fictitious. According to the report, von der Leyen is reported to have said on the sidelines of the NATO summit...
Great speeches: AOC on the Green Deal
Really awesome, with what fervor, she argues. Clear messages, clear language, concrete examples. Communication skills at all levels. 10/10.
All about framing – including many examples (thanks ARD)
I often ask myself what I pay the television and radio license fees (formerly GEZ) for. As a passionate communicator and rhetoric fan and trainer, I know as of today that the money was fantastically invested. Thank you for this expert opinion. Thank you for these...