Quoting BusinessWeek about Haim Saban: “The 72-year-old Israeli-American speaks five languages and is a gifted storyteller whose ability to entertain has helped him become an almost royal personage in Hollywood.”

Yes, the ability to tell stories well can create a good reputation. You too know such stories. It’s important to tell them well. If you know how to do that, then it is more exciting to listen to you talking about how you walked up the staircase to the tenth floor than to listen to someone talking badly about climbing Mount Everest.

Learn how good storytelling works from the ResonanzKraft trainers. Or from the ResonancePower book.
By the way,here is the full story on Haim Saban – just click on the picture. The author of these lines – Christof Schramm – spent around five years communicating for him in Germany, during his investment in ProSiebenSat.1.