These messages are more than 50 years old and come from the 1969 inaugural speech of Gustav Heinemann (the third President of Germany). They are universal messages that have lost nothing of their relevance. Think about what that means for your messages.

“Ladies and gentlemen, I take office at a time when the world is living in supreme contradictions.”

“Uncertainty and resignation are mixed with hope for better orders. Will such hope finally be fulfilled?”

“Trust cannot be commanded; and yet it is also true that trust is acquired only by him who is willing to give it.”

“The concentration of the economy is progressing. The already large bureaucracies continue to grow.”

“We must evolve in a meritocracy, upward mobility, and educational society where the vision of freedom for all is realized by giving everyone their own concrete and personal opportunity.”

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