People love stories because they are full of people, adventures, and experiences; people, adventures, and experiences that we can relate to. Our brains are hardwired to learn by observing others. Stories allow us to learn in a simple and clear way, especially in a fast and complex world. We sympathize with people who face or have faced challenges in life just like our own. When we listen to a story, something in us changes – certain hormones are released, which, for example, can cause a change in the way we feel. Trigger feelings of well-being or fixate our senses on a subject.

None of this is new – but it is always forgotten.