Sparkpoint Coaching - Media Training

A media interview is like a balancing act on a tightrope – with media training you will reach your goal with confidence.

Media Training for Top Managers

A Media training is the key to communicating confidently, precisely and convincingly in interviews, talk shows, press conferences and public appearances. Anyone who faces questions from journalists knows that media interviews are both an opportunity and a risk. They offer the most efficient and credible platform for placing your messages with your target groups – externally and internally, nationally and internationally.

A single interview can be read, seen or heard by hundreds of thousands of people. It can move markets, influence share prices, boost or end careers. This is precisely why you should not leave the success of your media appearances to chance. A professional Sparkpoint media training prepares you specifically for these decisive moments.

The well-known entertainer Rudi Carrell put it in a nutshell: “If you want to pull an ace out of your sleeve, you have to have put one up there first.” This is exactly what media training is all about: confidence comes from excellent preparation, not from a gut feeling.

Our media trainers have many years of personal experience in journalism, at TV stations, news agencies and in corporate communications. They know how the media works, how headlines are created and how journalists ask questions. We make this experience available to you so that you can appear confident and credible even under pressure.

Tailor-made media training at Sparkpoint means: We work on your topics, your messages and your real-life challenges. Every exercise, every interview scenario is individually tailored to your actual interview situations. This gives you maximum relevance and the most efficient preparation.

At the heart of the media training is intensive interview practice. In realistic simulations, we guide you through interview situations that await you in reality. We work specifically with camera-based feedback, analyze your statements, your body language, your facial expressions and your choice of words. You will immediately see which quotes, headlines and headlines could result from your answers – and learn to recognize risks and manage them wisely.

We confront you with critical questions, provocative theses and unexpected twists and turns. Together we will train you to deal with difficult journalist questions, pitfalls and interview dynamics. Because a media interview is always a balancing act: with professional media training, you will achieve your goal safely and confidently.

After just a short time, you will be noticeably more confident, clearer and more convincing. More practice is not possible. You couldn’t be better prepared.