Media training at Sparkpoint

Appear convincing, communicate confidently

Media training offers you the most effective preparation to master interviews, press conferences and media appearances with confidence. A professionally conducted media interview is the most efficient and credible platform for conveying your message precisely to your target groups – internally and externally, nationally and internationally.

A single interview can be seen, read or heard by hundreds of thousands of people. It can move share prices, boost careers – or end them. This makes it all the more important not to leave media appearances to chance. Sparkpoint media training teaches you how to present your messages clearly, confidently and in a way that is appropriate for your target group – even under pressure and in critical situations.

The well-known entertainer Rudi Carrell put it in a nutshell: “If you want to pull an ace out of your sleeve, you have to have put one up there first.” This is exactly what media training is all about: targeted preparation to the point. Because strong messages don’t come spontaneously – they are professionally developed, trained and anchored.

Our trainers have many years of journalistic experience and know the mechanisms of the media landscape inside out. They accompany you personally through all training phases, from the initial briefing to the simulation of challenging interviews. Sparkpoint media training means practical preparation for precisely those interview situations that are relevant to you: Board meetings, press conferences, talk shows, TV appearances or background discussions with critical journalists.

The core of the media training is realistic interview practice. We simulate authentic press situations, ask critical questions, confront you with possible pitfalls and analyze your reactions together. With camera-supported feedback, you will immediately see how your answers work – which headlines and quotes could arise in reality. This not only gives you technical know-how, but also a sure feel for timing, tonality and message discipline.

Media training at Sparkpoint is always individual, tailor-made and completely focused on your topics, your position and your target groups. It’s all about your content, your personality and your impact. You will use your own strengths more consciously, reduce weaknesses and act confidently even in difficult discussion situations.

A media interview is like a balancing act on a tightrope. But with the right media training, you can achieve your goal confidently and convincingly. You will become a confident media professional in no time – that’s a promise.

More practice is not possible. There is no better preparation.