Great presentations are not rocket science – they are the result of good preparation, clear dramaturgy and a convincing personality. If you’re wondering how to learn to present like Steve Jobs, you’ve come to the right place. Because the good news is: anyone can learn it – with the right training and a clear understanding of impact, language and audience.

Today, Steve Jobs is regarded as the epitome of the charismatic presenter. Yet, as many of his biographers report, he was more of an introverted nerd, often uncompromising and sometimes brittle in his collaboration. And yet he captivated his audience worldwide. Not because he was particularly loud or spectacular, but because he used clear messages, clever pauses, emotional storytelling and a precise dramaturgy that simply worked.

Jobs knew how to make complex content appear simple – and to present it in such a way that people enjoyed listening to it. His product presentations are a lesson in modern rhetoric and audience management. And that’s exactly what you can learn.

What makes presenting like Steve Jobs so special?

• Simplicity: He explained little – but clearly. No bullet point overkill, no overloaded charts.

• Storytelling: Each new product became the hero of a story – with a suspenseful arc, conflict and resolution.

• Stage presence: Jobs made targeted use of body language, pauses and eye contact – and never too much.

• Emotion instead of facts: he spoke in pictures, not in figures.

• Dramaturgy: The famous “one more thing” moment was no coincidence – it was a strategically prepared highlight.

And the best thing is that these techniques can be learned.

Presenting like Steve Jobs – possible for you too

Whether on a corporate stage, in a pitch presentation or in front of the supervisory board: elements of the Jobs style can be transferred to many contexts. In our presentation training courses, we work specifically with these methods – adapted to your personality, your topic and your target group.

You learn:

• How to reduce your content to the essentials,

• how to build up suspense and trigger emotions,

• how to make a confident impression with your voice, posture and gaze,

• and how to develop your own version of the Steve Jobs effect.

Take a look for yourself

Here are two examples worth seeing of successful presentations like Steve Jobs:

The iPhone Presentation 2007 (YouTube link) – probably the most iconic product launch video in the history of technology.

The Stanford Commencement Speech 2005 (YouTube link) – a moving, cleverly constructed speech full of personal history, a clear story arc and a grand finale.

Our offer: Presentation training with the Jobs factor

In our training courses, we show you step by step how to present like Steve Jobs – in your own way, with your own topics, in your own language. We work in a practical way, with lots of exercises, video analysis and tools that can be implemented immediately.

Because nobody has to become a second Steve Jobs. But everyone can learn from him.

Make it easy for your audience too! It only takes two things: the right preparation and a little courage.

We are happy to support you with both.