If you have something important to say, …

… you want your audience to listen to you. You may have a new strategy to announce, a new vision to share with your employees, new work processes, great new products for your customers or new instructions for your staff.

It is therefore especially important, that Your Audience You not only listens, but also becomes active. Therefore can you yourself at all no case afford, that Yours Audience idle remains. You must into the minds of your Audience get there, set an impulse and you to the Action motivate.

The easiest way to do this is with a story. The technique for this is storytelling. Not all history is the same. To be effective, it must fulfill certain requirements. We talk about this in a storytelling training course and together we develop your individual story that will make you successful with your audience.

Because if you only inform, you will be ignored. But if you touch people with a well-told story, it stays in their minds – and changes their behavior.

Why storytelling training is essential

In a professional storytelling training course, you will learn how to create real impact with clearly constructed stories. Together, we will develop stories that suit your message, your target group and your style. You will receive practical tools with which you can emotionalize, focus and activate your communication – whether in presentations, speeches or leadership situations.

What makes a good story?

Good stories have structure – they show an imbalance that is overcome, a problem that is solved or a challenge that is met. This creates tension. This emotional tension is the driving force behind your communication: it releases an inner impulse in your audience that moves people – to think, to feel, to act.

Just as an electric motor generates drive through opposing poles, storytelling generates emotional movement through inner opposites. You will learn how to use this effect in a targeted manner in storytelling training.

Storytelling – the oldest and most modern form of communication

Storytelling is not a new fashion. It is the oldest technique in the world – and more important than ever today. In a complex, overloaded world, we need clarity and resonance. Good stories offer both: they impart knowledge, convey values and create closeness. Our brain loves stories – because it recognizes patterns in them, feels and thinks along with us.

Storytelling training shows you how to transfer this ancient power into modern forms of communication: in management presentations, change communication, employee appraisals, keynotes or pitch situations.

For whom is storytelling training useful?

• For managers who want to communicate their vision in an understandable and inspiring way

• For sales and product managers who want to convince instead of explain

• For communication professionals who want to sharpen their narratives

• For all those who want to turn data and facts into emotional relevance

Whether individually or in a team – our storytelling training is practical, concrete and individually tailored to your communication tasks.

The goal: impact instead of boredom

Storytelling training at Sparkpoint makes the difference between pure information and genuine inspiration. It turns dry data into lively stories. And it turns good speakers into convincing storytellers.

If you want to know how your next presentation will not only be understood, but remembered – then our storytelling training is the right next step.